What Is Engagement Rate?

Engagement rate is a metric that shows how much your audience interacts with your content. It's often calculated as (likes + comments + shares + saves) / followers × 100.

For Instagram, comments are a strong signal — they indicate deeper interaction than likes. Brands with high comment counts often have content that sparks conversation: tutorials, before/afters, or community-driven posts.

On Kreafeed, we surface average comments per post for each brand so you can quickly see which accounts drive the most engagement, not just followers.