Social Media Glossary
Key terms for social media strategy. Understand content pillars, UGC, format types, and more.
What Are Content Pillars?
Content pillars are the main themes or categories that define your brand's content strategy on social media.
What Is UGC (User-Generated Content)?
UGC is content created by customers or fans, often featuring your product, that brands repost or use in marketing.
Instagram Format Types: Reels, Carousels, Static
The three main post formats on Instagram — Reels (video), Carousels (multi-slide), and Static (single image).
What Is Engagement Rate?
Engagement rate measures how actively your audience interacts with your content — likes, comments, shares, saves.
What Is Posting Cadence?
Posting cadence is how often you publish content — the rhythm and frequency of your social media posts.