What Is UGC (User-Generated Content)?
UGC is content created by customers or fans, often featuring your product, that brands repost or use in marketing.
User-generated content (UGC) is any content — photos, videos, reviews — created by your customers or community rather than your brand. Indonesian brands often repost customer unboxings, before/after results, or lifestyle shots featuring their products.
UGC builds trust because it comes from real users. It also reduces production costs and can drive higher engagement than polished brand content. Many Indonesian beauty and F&B brands use UGC as a core content pillar.
On Kreafeed, you can filter brands by the "UGC & Community" pillar to see how top accounts leverage customer content.